Whether you like it or not, digital transformation is going to play a part in your business. By now, most organizations know that if they can’t build a digital strategy then there is a chance they will be left behind in more ways than one.
One of the keys to running a successful business is involving the right people. That means your employees. In 2020, a number of businesses were pushed from gently transitioning to digital, to having to very quickly become a fully digital operation. While not easy, this can only be a good thing for most businesses. In this guide, we explore the advantages of digital transformation for employee experience, one of the key foundations of taking your organization firmly into the future.
In general, digital transformation is about adopting the digital across all areas of business. This can refer to the services or operations within the business. It’s not just the job of the IT employees in a business to create a robust ‘digital’ strategy and incorporate the 21st century across the whole organization. This is about cultural change within a business strategy, not just having better access to servers, for instance.
As an employee, the majority of the working day probably incorporates plenty of areas of digital connectivity. From the way you receive your paycheck to the way, you ask your boss a question and other manual processes. In 2021, more of the day-to-day activities are carried out online. This has undeniably been accelerated by the pandemic, but these changes were in the pipeline long before. Let's explore some of the areas that impact your employees daily and key benefits.
In the modern age, people are used to being well-connected via email, social networks, and other digital platforms, especially during remote working. CRMs and project management software are a big part of this successful digital transformation in the workplace, and they’re just some of the ways that you can keep your employees connected and improves internal communication strategy.
In the workforce, the fact that we can all connect digitally makes it so much faster to speak to the right person when you work from home or set up a meeting with a lot of employees to make sure you interact and communicate the messages you need to.
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Having digital platforms to work from also allows employees to understand their goals, both individually and as a company. Project management tools online should be based around systems to get things done, and it should be easy to visualize what you are working towards.
Milestone and goal-based systems mean that employees can clearly see where they are going, both individually and as a team. This makes employees far more effective and focused, but it can also do a fantastic job of keeping people on the right track. As an employee, you want to have clear goals set out for you. Digital systems make this far more simple.
The world of management has definitely changed, but digital tools help people to understand the KPIs of any business and of individuals and improve user experience. It’s a way to track employees, motivate them, and use a statistical approach to the growth and success of a business.
Communication is key. This is true within virtually any business, and a two-way feedback culture is essential in the modern age. Employees don’t want to feel like they are not heard, or that they are just another cog in the machine. Instead, using feedback systems and project management solutions that incorporate all employees means that everyone can have their say.
This also means that there is less room for bullying and a lack of respect in the workplace, which directly brings to increased productivity. There is more evidence and more of an opportunity to discuss things as a whole team.
It’s amazing how few businesses actually have a good system for onboarding and upskilling their employees. In 2021, implementing digital management systems has made this so much simpler. While some jobs will always need some in-person training, the fact that employees can access courses and a knowledge base online should be the best thing for all parties.
Upskilling your employees is not just about the success of a business, either, it is about keeping people happy. Employees often want to improve, grow, and find new opportunities within an organization. To be able to do all of this internally is an advantage for many businesses.
Most of us know that the world of work has changed an incredible amount, but that doesn’t mean that it can’t be inclusive. With companies moving away from the traditional office setup, there won’t be as many conversations around the office water cooler, instead, there can be new ways to collaborate, share the company culture, and generally involve all employees.
Company culture can still spread and keep everyone happy and working effectively online, but it does take effort to cultivate. A lot of companies are introducing social events online, or new ways to keep employees engaged with one another rather than being isolated if they are spending less time together.
Quite simply, it is easier to track what everyone is doing in an individual way if you are using digital technology.
There are many benefits to using this to your advantage and make your employees feel appreciated. Some companies are introducing leaderboards to congratulate people, or a spotlight feature to follow certain teams or workforces and the vital work they are doing to motivate and improve employee productivity.
By tracking statistics you can also introduce a lot of methods to reward employees, too. Most improved or best-performing employees can be given bonuses or highlighted for their performance. This is a way to show that you appreciate it and to motivate employees, who know that the hard work and hours they put in for a company can be rewarded.
There is a fine line here, and you need to avoid ‘shaming’ employees who may not be performing as well. It’s best to take an approach that keeps all employees in the loop and provides rewards based on their performance. Similarly, you can reward effort as opposed to just rewarding performance. It could be the case that some employees are working incredibly hard without stats to back it up, so try to track this wherever possible.
The benefits of digital transformation probably incorporate pretty much every part of your business processes starting from the bottom line. It isn’t just about changing the processes, it is about finding weak points in your employee experience and using digital tools to address them. There are so many ways in which small gestures and organizational changes can make all the difference in the future of your company, including improved customer experience.
The likelihood is that digital transformation is upon your business whether you like it or not. Creating a strategy and embracing what is to come is the ideal way to get ahead of it, and to create a place people want to work. Company culture is not necessarily created in the office anymore, so you need to turn the digital space for your company into a way for people to mix and feel like they are truly included and are all pushing in the same direction.
Author Bio: Meggie Nelson is an HR Manager at AMGtime and a passionate freelance writer with an ongoing curiosity to learn new things. She is deeply convinced that valuable experience sharing is key to business success. Meggie believes in a win-win formula and utilizes it on a daily basis in staff management.