10 Intranet Metrics That Matter

Congratulations! After weeks and possibly even months of hard work, you successfully launched your new company intranet. Yet now is not the time to take the foot off the gas. It may be tempting to consider the launch to be the end of the project, but now you need to measure your employees’ use to make sure the new intranet is meeting its full potential and achieving your intranet goals.

But it can be difficult to understand what you should focus on to make sure you're getting the right results. To help, here are 10 intranet KPIs and key performance indicators (KPIs) you should monitor to drive employee adoption and generate meaningful business results. These intranet analytics will help you measure the success of your digital workplace and improve your overall intranet ROI.

1. User Adoption Rates

This first metric shows the total percentage of your employees who are actively using your company's intranet. By gaining visibility into this trend, you can take the right steps to increase intranet adoption if needed. You may want to consider internal promotions, additional training sessions, "spotlight" campaigns, or other methods to encourage employees to become more active users of the platform. Monitoring employee reach can help you understand how effectively your intranet is connecting with your workforce.

2. Login Frequency

3. Total Time Spent on the Intranet

As the name suggests, this is the average time employees spend logged in and using the site. Initially, you’d like to see a higher number for this metric since it suggests that employees are spending more time learning more about the intranet. Yet over time – and as the platform becomes even more intuitive and user-friendly – you may want to see this number go down as a sign of increased familiarity and better access to information. Monitoring session duration can provide insights into engagement levels and content effectiveness.

4. Document and Resource Downloads 

This statistic provides an important view of how often key documents, assets, and other resources are accessed, downloaded, and used. Tracking document downloads can help you understand what information is important to your employees. You may also uncover trends that can help you create additional content pieces in a similar way. It also helps you begin to think about content engagement and refine your content strategy.

5. Content Engagement

The content engagement metric factors in employees’ views, comments, shares, likes, and other reactions related to your content. This gives you a qualitative view of what may be working well, what early issues you may be having, and how you can improve future efforts. These content interaction metrics are crucial for understanding user engagement and content interaction on your intranet. Monitoring page views can provide additional insights into which content is most popular and valuable to your employees.

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6. Search Effectiveness

Gain valuable insight into search performance by analyzing how often employees find what they need, especially by comparing these findings to abandoned searches. This can help you zero in on those cases where employees may not be able to find what they’re looking for, especially if clear trends emerge. Armed with this information, you can either make content assets easier to find or create new assets that may meet their needs more effectively. Tracking error rates in search queries can help you identify areas where the search functionality can be improved.

7. Mobile Access and Usage

What percentage of employees access your intranet using their mobile devices? This mobile usage metric can be a good way to understand how easy information is to find, especially using a mobile employee app. It can also offer interesting insights into unconventional metrics such as overall productivity or collaboration, since many employees are most likely accessing your intranet from outside the office.

8. Collaboration Metrics

You should also make sure to monitor employees' activities in forums, discussion boards, and other team spaces. This can help you see just how employees are using collaboration tools, if they have questions or issues, and what more you can do to improve their experience. These community metrics can provide valuable insights into knowledge sharing and organizational performance. Tracking discussion forum activity can give you a clear picture of how actively employees are engaging in conversations and sharing information.

9. Task Completion Rates

Don’t forget to monitor various task completion rates for all employees, including HR requests, IT tickets, form completions, and other requests. Not only does this help support business processes related to these specific requests, but it can help you see if these requests are clearly communicated, or if more can be done to make employees aware of them. This can also include tracking onboarding completion rates for new employees. Additionally, monitoring training participation rates can help you gauge the effectiveness of your intranet in supporting employee development.

10. Feedback and Satisfaction Scores

Finally, make sure you give employees a way to let you know how they view your intranet. This shouldn't be just related to the launch; you should welcome user feedback on an ongoing basis. You can use ratings on the site itself, send quarterly surveys, or use polls to gauge employees' satisfaction with the platform and how you can make changes to drive it even higher. Consider implementing a Net Promoter Score (NPS) to measure overall user satisfaction and loyalty.

11. Technical Performance Metrics

In addition to user-focused metrics, it's important to monitor technical performance metrics of your intranet. This includes tracking page load time, server response times, and overall system stability. These technical performance metrics can help you identify and address any issues that might be affecting the user experience and overall platform effectiveness.

Conclusion

By focusing on these critical intranet KPIs and usage metrics, you can make sure that your platform is being used, meets employees' expectations, and delivers real value for your business. It's important to think of launching your intranet site as just the first step in creating an effective digital workplace. Future success will come from measuring, refining, and optimizing the overall employee experience to meet changing needs and organizational objectives.

Armed with these data-driven insights, you can improve your intranet to foster increased employee adoption and engagement, improve communication effectiveness and collaboration, and maximize the overall impact of your intranet. Use built-in analytics tools to track user activity, content performance, and employee satisfaction. By continuously monitoring these performance indicators and making necessary adjustments, you can ensure that your intranet remains a valuable asset for your organization, contributing to productivity gains and improved business outcomes.

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FAQs

1. What is a company intranet?

An intranet is a private, secure network used within companies to share information, encourage collaboration, and manage internal communications. It serves as a central hub for the digital workplace.

2. Why should a company consider an intranet?

A company should consider an intranet to consolidate redundant systems, eliminate communication barriers, reduce inefficiencies, and streamline access to important information. Also, if companies find they are relying on too many scattered emails or other unorganized tools or communication methods, the time might be right for an intranet.  

3. What are the benefits of a corporate intranet?

An intranet is designed to improve communication, encourage new forms of collaboration, centralize important company information, increase productivity, and strengthen the company’s overall culture. A successful corporate intranet gives employees fast, easy access to the information, updates, and other resources they may need – all in a secure, highly organized environment. 

4. In addition to specific intranet metrics, what can I do to improve the use and success of our intranet?

While you should carefully monitor the specific metrics described above, you should also look for user feedback as regularly as possible, using surveys, polls, or other methods. You should also consider ongoing training, ensure content quality is high and up to date, and do all you can to promote your intranet as a centralized hub for better communication and collaboration. Regularly assess the platform's effectiveness in meeting organizational objectives and make adjustments to your content strategy as needed. Encourage employees to use the intranet for project updates and team collaboration to increase overall engagement.