10 Unique and Engaging Internal Newsletter Ideas

Does your organization currently send a company newsletter?

If not, you could be missing out on a valuable way to improve internal communications, boost employee engagement, and even increase productivity.

Or maybe you are sending corporate newsletters now but need creative new ideas to break out of the “same old, same old” approach you’re currently using. If so, this article will give you ten new employee newsletter ideas to inspire better and more effective internal company newsletters.

But first, let’s take a look at the many benefits associated with corporate newsletters.

The Benefits of Internal Employee Newsletters

Company newsletters can be a great way to make groups of team members or even the entire workforce more informed. You can use them to provide the latest company news, specific or late-breaking updates, financial achievements, and just about any other kind of information. 

Their newsletter design is part of the appeal. Corporate newsletters can convey important details in more interesting formats than emails, website updates, or worse, bulletin board memos and other methods that simply don’t work.

Internal company newsletters can go a long way toward promoting transparency about company details, improving employee engagement and morale, and aligning colleagues' efforts with the company’s specific strategies and goals. 

Yet they can also be a fun, creative way for executives or other department heads to share information or break away from business as usual. All of this helps build trust and camaraderie– a “we’re all in this together” mindset – among all staff members and coworkers. 

Additional benefits employee newsletters can provide:

• Minimize the use of emails and other methods that employees overlook

• Increase employee morale, engagement, and job satisfaction

• Build, enhance, and maintain a stronger company culture

• Celebrate employee or team achievements through employee recognition

• Collect employee feedback or suggestions for improvement

• Facilitate knowledge sharing across departments

Many organizations realize that all of these benefits are possible, but simply don’t know how to get started or quickly run out of ideas for their internal company newsletters.

Ten Creative New Internal Newsletter Ideas

If this sounds like your company, here are 10 creative new staff newsletter ideas to improve your internal communications efforts. Also, while you can use each idea as a standalone concept, you can also mix and match them to come up with two or three approaches in your next newsletter template. 

1. An Employee or Team Spotlight

Recognize or reward employees who recently exceeded expectations or went “above and beyond” in their efforts. This spotlight approach can highlight an individual or a team’s progress on specific projects or milestones. Consider including employee profiles or success stories to inspire others.

2. Updates From the Executive Suite

A different member of the executive leadership team can share updates, company results, or any other details the workforce may not typically hear. This can include organizational changes, product launches, or press coverage. It's an excellent opportunity for department heads to communicate directly with employees.

3. Polls, Quizzes, and Other Creative Employee Engagement

This can be a lighthearted way to break up the monotony of the workday – “What is the best local restaurant for next week’s company lunch?” – while helping make workers happier and more productive. Consider including trivia questions, fun facts, or interactive games to boost engagement. Don't forget to add a clear call-to-action to encourage participation.

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4. Wellness Tips and Advice

Let’s face it: Employees tend to have long commutes and work long hours and may not have the chance to get the exercise or other wellness advice they need. Many companies send a health and wellness newsletter that provides suggestions to help employees think of new ways to get a better diet, exercise, and even mental health they need. These newsletters can also promote daily step count, hydration, or weight loss contests. This section can also address work-life balance and highlight any wellness programs offered by the company, including resources for those who work from home.

5. Company Culture Highlights

Show real-life examples of how a particular employee recently embodied your company’s values, especially related to service, leadership, or sacrifice. These types of updates help solidify your workplace culture with real examples, fostering a sense of community and encouraging employees to align with company goals. This is also a great place to showcase diversity and inclusion initiatives (DEI initiatives) and their impact on the organization.

6. Workplace Updates

Provide the latest news on important projects, strategies, or initiatives. This could be updates on a corporate office move, progress on the company’s sales targets, information on new employee benefits, and many more examples. For remote workers, include tips on home office setup or virtual events. This section can also cover any policy changes that affect the workforce.

7. Learning Opportunities

Offer valuable tips, tricks, and other learning resources to help employees develop or learn a new skill. Examples could include learning how to use a new software application, a new language, or even how an employee performs different roles in the company. This section can focus on professional development and career advancement opportunities, promoting knowledge sharing across the organization.

8. Celebrations

Highlight work anniversaries, employee birthdays, and other personal milestones. Consider including employee-generated content like pet photos or personal stories to add a human touch to your office newsletter. This is also a great place to announce upcoming events or company events that employees can look forward to.

9. Feedback

Include “Ask me anything” or other employee surveys and pulse surveys. In these cases, employees can anonymously submit questions to the HR or executive leadership team. The team can then answer these questions and provide relevant information in follow-up newsletters. This approach encourages employee participation and improves the overall employee experience. Consider adding a virtual suggestion box for ongoing feedback.

10. A Behind-the-Scenes Spotlight

Offer employees a sneak peek into areas of the company they might not typically see. For example, this could show videos, interviews, or infographics to show how a certain department operates or overcomes unexpected challenges. This type of video content can be especially engaging for remote workers and can help bridge the gap between different teams or departments.

Maximizing the Impact of Engaging Employee Newsletters

Creative, highly engaging internal employee newsletters can be a valuable opportunity to improve workplace communication. When successful, better newsletters can positively impact and improve connections, boost employee morale, and align their efforts with your company culture.

By customizing employee newsletters to represent your company’s personality and priorities, you can create a powerful resource that works for all of your employees and delivers better overall results. 

To maximize the impact of your company newsletter, consider these best practices:

• Use a responsive design to ensure your newsletters are mobile-friendly

• Create compelling subject lines to improve open rates

• Include clear calls-to-action to encourage engagement

• Use audience segmentation to deliver more relevant content

• Develop a content calendar to maintain consistency

• Incorporate user-generated content to increase authenticity

• Use analytics to track click-through rates and improve your internal marketing strategy

• Utilize newsletter templates and email templates to maintain a consistent look and feel

Hopefully, these employee newsletter ideas re-energize your current approach and help you achieve your goals related to your use of company newsletters.

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FAQs

1. What are internal employee newsletters?

Internal employee newsletters are regular communications sent within a company to keep employees informed, engaged, and feeling connected to the company’s culture, goals, and objectives.

2. What are the benefits of internal employee newsletters?

Internal employee newsletters can be an effective way to communicate with employees. Effective use of internal employee newsletters leads to more informed and more engaged employees, increased productivity, and a stronger company culture.

3. What are some common challenges related to internal newsletters?

Common pitfalls of internal employee newsletters can include overwhelming employees with too much content, failing to engage them with personalized, relevant information, and inconsistent delivery schedules. 

4. Can technology help produce and send employee newsletters?

Yes, technology such as HR Cloud’s Workmates solution makes it extremely easy to design, personalize, and send employee newsletters. For example, Workmates delivers powerful capabilities to collaborate, automate, and engage teams and keep them informed and connected. 

5. How can I measure the success of an employee newsletter?

Success can be measured through metrics such as open rates, click-through rates, employee feedback, and participation in various calls to action (CTAs) or other requests. 

Author:

This article is written by a marketing team member at HR Cloud. HR Cloud is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications & engagement, and rewards & recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.